You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Scott Edgett.
ANA has found 1 results for you, in 97 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The development of a new service

This study provides insight into an area of new product development that has not received much attention: service marketing. Yet service industries, similar to their counterparts in the physical goods industries, are facing increasing pressure to...

Catalogue: Seminar 1990: New Product Development
Authors: Scott Edgett, Steve Jones
June 15, 1990
×

Citation

Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-development-of-a-new-service